About

Frank Riojas is a cosmetology professional with extensive experience and a dedicated educator, with a solid foundation in both classic and contemporary hair artistry. Thanks to his advanced training with Vidal Sassoon and the prestigious Salon Boutique Academy, Frank has developed a refined approach to cutting and styling that blends precision with creativity.

His expertise spans major professional color and product lines, including Paul Mitchell, Redken, Wella, and Pravana, making him a versatile artist capable of meeting the diverse needs of his clients with confidence and consistency. As a Licensed Cosmetology Instructor, Frank is deeply passionate about training the next generation of stylists, bringing real-world knowledge and high standards of excellence into the classroom.

His educational journey includes mentorship from industry icons such as Rafael Madrigal of Madrid, Spain; Lingus Escuela Professional; and Alejandro Loccoco of Guadalajara, Mexico—further strengthening his work with international technique and innovation.

Whether behind the chair or in front of a classroom, Frank Riojas is committed to excellence, artistry, and elevating the beauty industry—one cut at a time.